Martin Fella, the owner of Martin Fella Vintage, hand-picks all clothing for his store from auctions in Australia, Asia, and the United Kingdom. His North Melbourne store stocks a variety of pre-loved luxury brands, including Givenchy, Chanel, Christian Dior, and YSL. These pieces are mixed in with other high-quality, unbranded items. Fella also stocks an extensive range of classic men’s vintage pieces. In winter, Fella is known to sell his mother’s colourful hand-made beanies.