In the near future, Apple’s upcoming software update will allow users to opt out to cross-app tracking.

Advertisers and Big Tech companies are counting on us to ignore this push notification, but we won’t miss it. #EveryoneOptOut

What gives me hope is that if we dig deeper into how our emotions work, we find that attachment and hatred depend on a misconception of reality. We can evaluate them, weighing their pros and cons. We need to use our intelligence to regulate such emotions.